- Create a new campaign.
- Collect contacts for inviting.
- Review action settings and collected profiles.
- Start the campaign.
- Collect those who accepted the invitation
About a year ago LinkedIn introduced a new feature called Events, which provides LinkedIn members with an easy way to create and join professional Events that interest them, such as meetups, online workshops, seminars, and more. LinkedIn members can use the feature to find and join communities, grow their business, network with others, and learn new skills.
An event can be organized either by a person or by a page. Here are the links for more info:
Since there is 'Invite to event' action in the Linked Helper 2, it is possible to create a custom campaign to natively invite profiles to the event to increase the number of participants.
1. Create a new campaign.
In order to create a custom campaign, you need to add a new empty campaign. If you are using Advanced interface, then you can use this instruction: How to create a new campaign in LH2?
- In the Campaign menu click the list of campaigns:
- Choose the Create new... option:
- In the pop-up window give your campaign a name (1), choose the type of campaign (2), choose the needed template - Empty campaign in our case, click Create (4):
- Once the campaign is added, go to the Workflow section of your campaign and add 3 actions by clicking the "Plus" button:
- You can add these actions:
- Invite to event action, for inviting profiles to an event via standard LinkedIn functionality.
- Message to 1st connections | Group members action, where you can send a follow-up message right after the invite telling more about the event and why it's worth attending it.
- Check for replies action, which helps you to detect replies to the message sent via the campaign.
- If you do not want to send a follow-up message and check for replies, you can skip the second and third actions. Here is the link to instruction on managing the workflow of your campaign: Workflow.
Here is how your final workflow will look like:
2. Collect contacts for inviting.
- Click on the Add button in the left Linked Helper 2 menu:
- Choose the Source for collecting (it can be ordinary LinkedIn search, Sales Navigator search, or Recruiter search), I'll go with the ordinary LinkedIn search page. You can also upload contacts for inviting if you have a CSV file with URLs of the needed 1st level contacts for inviting - How to upload contacts to Linked Helper 2?
- Add all the needed filters to your search (1) and hit the Collect button (2) and choose ...from current page (3) option. Do not forget that we can collect only 1st level contacts for inviting, so pay attention to the Connections filter of LinkedIn:
- Linked Helper 2 will start to scan search results and collect contacts to the Queue for inviting.
3. Review action settings and collected profiles.
Review profiles
You can check the collected contacts in the Queue list. There you can exclude some contacts if you for some reason do not want to invite them:
Adjust Invite person to Event action settings
Insert URL to the event in the 'Event identifier or URL' field.
Adjust the Message to 1st connections | Group members settings
- Add your message in the Message tab for the 1st message.
- Use {firstname}, {lastname}, etc variables. They will be replaced by the real recipient's first name & last name, etc. And click Save and Preview button to save your message.
- Preview the message for each contact in the Queue by clicking the Preview message button:
- You can also choose the typing method for your message. Linked Helper 2 offers three options for that. Random method - Linked Helper 2 will choose the input method itself; Insert - your message will be pasted into the text field; Type - your message will be typed as you'd type it manually yourself using the keyboard. You can find these settings in the Delay Settings tab.
Adjust the Check for reply Action settings
"Check for replies" checks profiles in its "Queue" every "X" hours (12 by default) for replies to the previous message of your campaign, moving those who replied to the "Replied" sub-list and leaving the rest in the "Queue" until the next check.
If your campaign has only one message and now further actions will be added, then the "never" option of the "If no replies are found, move the contacts to Successful list" setting can be used here.
This option disables the transfer of profiles to the "Successful" list of this Action, and by enabling it, you basically create a dead-end for profiles in this action since "Check for replies" will not anymore transfer profiles to the end of your campaign, but instead it will be working in a loop, checking for replies to your previous message, moving replied profiles to "Replied" sub-list, leaving the rest in "Queue" until next check and repeating the same process every "Х" hours.
This is a useful way to detect replies to the last or the only message of your campaign because some profiles can reply in 1 day and some in 1 week and making "Check for replies" work in a loop for those profiles pretty much solves this issue.
In the "Send replied to Zapier | Webhook" tab you can automatically send profiles to any other app / CRM that supports Zapier or Webhook integration:
- Linked Helper 2 integration with Zapier webhooks
- Send person to webhook
- How to integrate Linked Helper with Gmail
4. Start the campaign.
After you set up everything according to your needs, you can start your campaign by clicking the Start button.
Note: campaigns are programmed in a way to get your contacts through the funnel as quickly as possible so the actions are performed from the bottom to the top going from the latest action if there`s anything in the queue to the earliest.
You can export information for successfully processed contacts as a CSV file.
- Open the Successful list for the needed action:
- Click Select all and Download:
- Choose the needed delimiters and hit the Download button:
Unfortunately, MS Excel doesn’t support CSV files in the same way as .xslx files. But I still able to open any CSV file with MS Excel: How to Import CSV file into MS Excel?
5. Collect those who accepted the invitation
To collect profiles who accepted the invitation to this event.
- Create a new campaign;
- Open event page from the main LinkedIn page;
- Click on 'see all' to apply an event filter to the main LinkedIn search.
From now there will be some minor differences in the interface depending on the version in use:
Basic UI:
- select campaign from the drop-down menu where you want to collect profiles, apply filters as usual if needed, and then click 'collect' and 'from current page'
- Then you can run a campaign like any other in Linked Helper.
Advanced UI:
- Click on the 'collect' tab and select the 'target' section:
- Select campaign which you want to run:
- Click 'start collecting':
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