- What are InMails and Open profiles?
- How to search for open profiles?
- How to delete everyone, who can't receive free InMail messages?
What are InMails and Open profiles?
InMail allows you to directly message another LinkedIn member that you're not connected to.
InMail messages can have up to 200 characters in the subject line and up to 2000 characters in the body. It’s important to keep in mind that your InMail signature is counted in the total number of available characters.
You’re allotted a specific number of InMail credits based on your subscription type. You can find the number of InMail credits you have from your Premium subscription page.
However, even if you don't have InMail credits available or you are on a free subscription, you can send InMails to those "Premium Profiles" (profiles with a gold LinkedIn badge on their page) who did not disabled the ability to receive free InMails from others. Such profiles are called "Open link" or "Open profile" and have a special hidden badge on their pages.
How to search for open profiles?
LinkedIn doesn't have any search filters for "Open profile" ("Open link") profiles neither in Basic plan nor in paid subscriptions like Recruiter or Sales Navigator, but there are two workarounds on how to do that:
In Basic and Premium LinkedIn
Unlike Sales Navigator platform, in the Basic and Premium platform of LinkedIn the "Open link" badge (do not confuse with "Premium") is disabled and Linked Helper is not able to scrape "Open profile" ("Open link") during collecting from the Basic (free) and Premium LinkedIn search.
Up until recently, the status could have been scraped when a profile was visited, which meant in order to be sure that profile is an "Open link", you needed to visit it first. After that you could filter them inside the Linked Helper 2 by the "Open link" status:
After that, all profiles that can receive free InMails will be shown.
Unfortunately, this is not the case anymore and "Open link" badge is not scraped when profile is visited, but there is still an opportunity to send Free InMails: you can filter the profiles inside the Linked Helper 2 by the "Premium filters" status. As it was explained above, most likely the profile with the premium badge is an "Open Link" profile (but that is not always the case):
Here are some statistics:
- the amount of Open link profiles among non-premium users is about 0.2 - 2%;
- the amount of Open link profiles among premium users is from 15% to 50% and more (naturally, there are lesser Open link profiles among CxOs than among Recruiters).
This workaround allows you to start your InMail campaign as soon as the profiles are collected, and time is money as we know, but you have to sacrifice the accuracy as not every Premium LinkedIn user is an "Open link". As a result, part of the profiles will receive your InMail, and another part will fail with an error.
In Sales Navigator
Luckily for us, LinkedIn didn't disable the "Open link" badge in Sales Navigator search so you can get the profile's status right after collecting (but this is not the case when collecting profiles from Sales Navigator Saved List as from there "Open link" badge cannot be collected). So if you collect profiles from Sales Navigator search, then all you need to get a list of "Open link" profiles is to filter them in the Queue:
Limits to keep in mind
LinkedIn limit of 800 InMails per month for Sales Navigator:
If you want to evenly spread the free InMails over the month period, it could be a good idea to limit InMail to 2nd & 3rd contacts activity to 26 actions per day so that the other campaigns, if you have them activated, also got some action slots to process profiles: Limiting certain activity type
How to delete everyone, who can't receive free InMail messages?
Let's do this on an example:
- You've collected contacts from the search page into your "Inmail to 2nd and 3rd contacts" action and you want to delete everyone, who can't receive free InMail messages. To do that, you need to open the "Lists" section of your campaign or your action queue.
- Set the "Open Link" filter to "No".
- Linked Helper 2 will show you everyone, who doesn't have an "Open profile". Select all contacts and press "Delete".
- Remove the filter and after that, you will only have contacts who can receive free InMail messages.